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ROLE

Lead designer

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CREATIVE FOCUS

Editorial Design
Presentation Design
Data Visualization
Partner Marketing
Brand Implementation

As the lead designer for Splunk at Dix & Eaton, I create branded content and marketing materials across digital formats, including eBooks, briefs, infographics, social content, web banners and more. My work also extends to partner marketing, creating co-branded materials for Splunk’s collaborations with companies including AWS, Deloitte, and Accenture.

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About the work

Working across a high volume of Splunk projects means balancing consistency with variety. Each piece needs to feel unmistakably Splunk while serving different audiences, content needs and formats. I focus on maintaining a cohesive visual experience throughout the account while finding new ways to work within the brand, push its visual language and give each project its own identity.

 

In 2026, that process evolved as Splunk introduced a new visual system. I helped lead our design team through the transition, translating the new brand into our day-to-day work while guidelines, templates and resources were still being developed. This required experimentation and problem-solving as we explored how the expanded visual language could translate across the different types of content we create.

 

My work for Splunk also includes partner marketing, creating collaborative assets that support 

Splunk’s relationships with companies ranging from established global brands like AWS, Deloitte, Accenture and Google to lesser-known partners with more limited visual systems and brand resources. These projects involve working with both Splunk and its partners, balancing feedback and expectations from multiple stakeholders. While most are created within the Splunk brand, others require working entirely within a partner’s visual system. This can mean quickly learning an unfamiliar—and sometimes less established—brand and finding creative ways to work with the resources available. I often dig deeper into existing materials to understand how the brand works and create something that feels thoughtful, cohesive and authentic to it.

 

Together, these experiences have strengthened my ability to adapt quickly, solve problems within established systems and approach each project with intention. Working across such a large and evolving account continues to challenge me to grow as a designer and find new ways to create engaging work within a brand.

Before the Rebrand

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