ROLE

Lead designer

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CREATIVE FOCUS

Brand Identity
Logo Design
Art Direction
Visual System Design
Editorial Design

222 North LaSalle is a historic Chicago office property by Tishman Speyer. I developed a refreshed brand identity and visual system designed to honor the building’s architectural character while giving it a more contemporary presence.

Drawing inspiration from details found throughout the property, I created custom patterns and ornamental elements paired with refined typography and a muted color palette. The resulting system balances the building’s history with a modern, sophisticated aesthetic that extends across its leasing and marketing materials.